Posted by Alena on 6th Jan 2024

Shop The Fresh New Look | New Trends and How To Collect By Color

As we enter the Year of the Dragon, it's time to start thinking about how to celebrate in style. And what better way to do that than with some new eyewear from Geek Eyewear?

With a range of fashion-forward frames to choose from, you're sure to find the perfect pair to match your style and the spirit of the dragon. Whether you're looking for bold and colorful or sleek and sophisticated, Geek Eyewear has something for everyone.


Until the late 1800s, bright colors were basically reserved for royalty and the affluent. The color purple was obtained in ancient Roman times, from the gland of a snail. It took thousands of snails to produce enough purple dye to color just one robe for the Roman Emperor. For this reason, purple became the color associated with royalty. 

When Spanish Conquistadors explored the New World, they discovered that the Incas and Mayans were using a brilliant carmine red in their fabrics and decorations, a color they derived from an insect. The Conquistadors brought this color back to Europe where it quickly became the rage among those wealthy enough to afford it.

Thanks to modern science, we can enjoy the entire spectrum of color in our homes. 

More trends for 2024: The denim trends for Spring/Summer 2024 reflect a combination of classic styles with innovative design tweaks, highlighting both practicality and luxury. Here's a more comprehensive overview of the key trends:

  1. Dark Denim Washes: Continuing the trend, dark indigo washes are popular for their polished look. Designers like Gucci, Miu Miu, and Helmut Lang have showcased these in tailored jeans and separates, often styled with a restricted color palette.
  2. '90s Straight-Leg Jeans with a Twist: A mainstay from the '90s, straight-leg jeans are upgraded with unique design elements. Proenza Schouler, for instance, has enhanced this classic style with double layered waistebands adding  waistbands, adding a fresh twist to a familiar silhouette.
  3. Elevated Shorts: Denim shorts, including short-shorts and Bermudas, are back in vogue. Brands like Alexander McQueen, Laquan Smith, and Valentino have reignited interest in these styles, demonstrating their versatility and appeal across different fashion capitals.
  4. Oversized and Baggy Jeans: Loewe has taken baggy jeans to new heights with oversized designs that create dramatic folds and ripples at the ankles, offering a bold and exaggerated silhouette.
  5. Tailored Denim: Reflecting the meticulous attention to detail in modern fashion, basic straight-leg jeans are now featuring seams, darts, and pleats typically seen in tailored suiting, giving them a more refined and structured appearance.
  6. Innovative Horseshoe Jeans: The horseshoe silhouette, a relatively new addition, presents a unique, curved shape that is both sculptural and sophisticated, gaining popularity for its distinctive style.

In summary, the Spring/Summer 2024 denim trends blend timeless designs with thoughtful updates, showcasing a range of styles from relaxed and oversized to tailored and structured. These trends reflect a shift towards luxury in everyday dressing, where even practical items like denim are receiving premium upgrades to offer a sense of newness and sophistication. Whether it's the return of denim shorts or the innovation in jeans design, the trends cater to various moods and preferences, ensuring that denim remains a versatile and essential component of contemporary fashion.